The so-called pop-up stores are increasingly used for products that require explanation or with a long lifecircle. The potential to spend "quality time" with customers, partners and employees in this way and to experience it «up close» is gaining in importance against the background of multi/one-channel sales. Can this instrument be used in the real estate scene? Where could it be used? Can it really strengthen the B-to-C and/or the B-2-B relationship or is the approach rather short-lived? These questions are discussed in a competent and diversified round of professionals. Come by and talk with us about the current opportunities and risks of the Swiss real estate market.