SwissPropTech Report
The annual PropTech Survey with facts and figures about the PropTech scene in Switzerland
Swiss PropTech Report 2025
The annual PropTech Survey
Management summary
The 8th SwissPropTech Report further delves into PropTech development in Switzerland and ongoing expansion movements into European markets . The survey shows a solid growth in personell and annual returning revenue (ARR). This implies further financial growth and increasing productivity rates. New survey questions dive into compensation plans and PropTech self-evaluation. Lastly, AI is on a continuous march forward and is being used more and more by Swiss PropTechs.
Key takeaways
Rental
The number of PropTechs in the ‘Rental’ category has increased by 23%
efficiency
61% of PropTechs surveyed agree with the statement that they make their customers more efficient
responsibility
Taking responsibility is the most important argument for new employees
acquisition
Building a customer base remains the biggest challenge
Salary
Variable wage components account for only a small proportion
self-financing
69% of PropTechs are self-financed
sales growth
Almost 90% of the PropTechs surveyed expect a further increase in turnover
Artificial Intelligence
AI remains the megatrend and is seen as an opportunity by half of PropTechs
dependence
Technological dependence in the field of AI is seen as the greatest danger
For the SwissPropTech Report 2025, we surveyed companies in the PropTech sector in Switzerland, as we have done in previous years. The survey was sent to around 300 companies, 36 of which took part, resulting in a response rate of 12%.
We would like to express our sincere thanks to our sponsors for their support of the SwissPropTech Report 2025:
We would like to express our sincere thanks to our sponsors for their support of the SwissPropTech Report 2025:
Market trends
Continued growth
The PropTech Map Switzerland shows encouraging growth among Swiss PropTechs: in November 2025, 486 PropTechs were listed, compared to 429 in July 2024. PropTech Map Switzerland assigns all companies to one of 11 categories. In 2025, the categories showing the strongest growth are ‘Rental’ with an increase of around 23%, ‘Asset Management’ (+21%) and ‘Construction’ (+19%). The strong increase in the rental sector can be explained, among other things, by the increasing and more professional use of artificial intelligence (AI): in real estate management in particular, there are many repetitive processes in which AI can fully exploit its potential. In the area of asset management, ESG, sustainability and CO2 neutrality remain important issues. The sustainable renovation and optimisation of building stock offers enormous potential, which may explain the rise of PropTechs in this category. The construction sector will continue to show impressive growth in 2025, which has now been ongoing for over two years and highlights the construction industry's continued great potential in terms of digitalisation and innovation.
Increased efficiency as the main goal
For the first time, Swiss PropTechs were asked about their fundamental corporate goals in 2025 and what goal they believe they fulfil for established real estate and construction companies. Most PropTechs aim to increase efficiency, save financial resources and automate processes. More than half of all PropTechs say that they 1. make their customers more efficient, 2. save their customers money and 3. can automate various processes. According to PropTechs' own assessment, the potential for disruption exists, but is less important in their self-assessment.
Fewer activities outside Europe
The geographical area of activity has changed little compared to previous years. In Switzerland, the major PropTech clusters remain in the cantons of Zurich, Vaud, Bern, St. Gallen, Lucerne, Basel and Zug, which can also be explained by the economic focus of these cantons. In Zurich, for example, the proximity to both the financial centre and ETH Zurich is a driver for many PropTechs. In Lausanne, EPFL acts as a strong magnet.
The international PropTech scene has lost some companies compared to previous years, but the number has continued to rise in the DACH region and especially in Switzerland. Compared to 2024, there are significantly fewer PropTechs operating outside Europe worldwide. On the other hand, the number of PropTechs operating in the rest of Europe (apart from Germany and Austria) in addition to Switzerland has increased. It is clear that projects in the real estate and construction industry continue to offer many opportunities and that there is a lot of potential, particularly in view of ongoing climate efforts and renovations.
The international PropTech scene has lost some companies compared to previous years, but the number has continued to rise in the DACH region and especially in Switzerland. Compared to 2024, there are significantly fewer PropTechs operating outside Europe worldwide. On the other hand, the number of PropTechs operating in the rest of Europe (apart from Germany and Austria) in addition to Switzerland has increased. It is clear that projects in the real estate and construction industry continue to offer many opportunities and that there is a lot of potential, particularly in view of ongoing climate efforts and renovations.
More sales skills required
Swiss PropTechs have hired more employees in 2025 than in previous years. However, as the total number of employees has remained stable, a certain amount of staff turnover can be assumed within the companies. However, no data is available on this in the survey. The majority of the PropTechs surveyed anticipate personnel growth in the coming year and expect to hire more employees.
The question about recruitment received similar answers to those in the 2024 survey. The main focus of recruitment by Swiss PropTechs continues to be on programming and technology skills, closely followed by sales skills, which have become significantly more important compared to 2024.
For the first time, Swiss PropTechs were also asked about the importance of various criteria in the recruitment process in 2025. It appears that taking on responsibility, integration into a team, the personality of the direct supervisor, but also development opportunities are key decision-making factors for potential employees.
In addition, the remuneration of average employees, executives and management was surveyed for the first time in 2025. The results show that variable salary components are definitely present, albeit often only as a small proportion of between 5% and 20%. This rather low proportion reflects a certain risk awareness among the PropTechs surveyed and thus speaks for the more organic and secure growth of Swiss PropTechs, which have raised significantly less venture capital in recent years.
Heinz M. Schwyter
PropTech News
“
Once again, the SwissProp Tech Report highlights the state of the Swiss PropTech scene. This report is an important tool for bringing transparency to this market. It would be great if PropTechs themselves were more open and made the report even more meaningful by sharing their key figures.
As the person responsible for proptechnews.ch, I am very pleased that the number of entries on my PropTech Map Switzerland has increased significantly again compared to 2024. This testifies to the continuing innovative strength of ConTechs and PropTechs. It is also encouraging that there are virtually no publicly known failures among PropTechs. However, I can imagine that there are still many start-ups that are not (yet) financially secure. Without further capital, some start-ups risk going out of business. We are still waiting for a spectacular exit from PropTechs that will make founders and investors happy.
As the person responsible for proptechnews.ch, I am very pleased that the number of entries on my PropTech Map Switzerland has increased significantly again compared to 2024. This testifies to the continuing innovative strength of ConTechs and PropTechs. It is also encouraging that there are virtually no publicly known failures among PropTechs. However, I can imagine that there are still many start-ups that are not (yet) financially secure. Without further capital, some start-ups risk going out of business. We are still waiting for a spectacular exit from PropTechs that will make founders and investors happy.
Financing & challenges
Still optimistic
The question of turnover and earnings reveals a similar situation to 2024: turnover and earnings will continue to grow in 2025. This means that the pie will get bigger for all PropTechs in Switzerland, and optimism remains high. Swiss PropTechs therefore also expect earnings and turnover to continue to rise in the future.
Trend towards self-financing continues
The financing situation within the Swiss PropTech scene remains encouraging: the trend towards self-financing continues, enabling an increasing number of companies to succeed with self-financed funds. Put simply, the number of PropTechs moving into the black is growing. In return, the share of financial resources provided by founders and founding partners is dwindling. In summary, Swiss PropTechs are growing organically, are financially balanced and are becoming increasingly profitable.
This is also evident when it comes to the issue of funding difficulties. It should be noted here that Swiss PropTechs have not really been seeking external funding for some time now. The general interest rate situation, long ROI cycles and alternatives have led to venture capitalists and growth investors withdrawing, at least partially, from the PropTech environment. As a result, only a few financing rounds by Swiss PropTechs were announced in 2025.
The higher level of self-financing is also evident in the planning of any expansions. In 2025, there were Swiss PropTechs that ventured abroad and scaled their products or services internationally. Even though venture capital and external investors continue to be used for this purpose, such expansions can increasingly be financed from the companies' own cash flow. The role of strategic partners who can provide financial, human or organisational resources remains important.
The higher level of self-financing is also evident in the planning of any expansions. In 2025, there were Swiss PropTechs that ventured abroad and scaled their products or services internationally. Even though venture capital and external investors continue to be used for this purpose, such expansions can increasingly be financed from the companies' own cash flow. The role of strategic partners who can provide financial, human or organisational resources remains important.
More marketing effort needed
The question about the biggest challenges currently facing the industry also reveals a familiar picture: the biggest challenge for Swiss PropTechs is and remains establishing and expanding their own customer base. This is now followed in the ranking of challenges by a lack of awareness within the Swiss real estate and construction industry. This may also be due to the fact that the number of PropTech solutions has risen steadily in recent years. However, more intense competition requires greater marketing expenditure, which most PropTechs are not (yet) able to afford. Other current challenges include the customisation of products for individual customers, the recruitment of skilled workers and lengthy decision-making processes on the part of customers. In particular, the continuing demand for customisation in the real estate and construction industry is delaying rapid and international PropTech scaling, as customisation is associated with high additional costs.
Levent Künzi
properti
“
The Swiss PropTech scene has gained significantly in depth in recent years. We are seeing fewer isolated tools and more approaches that holistically connect processes, data and customer experiences – across the entire real estate value chain. With the advent of AI, a new phase is now emerging: standardisation, end-to-end orchestration and data-driven decisions are becoming the basis of every business model. At the same time, the industry is still in its infancy. Many underestimate how much platform models and AI will change the roles of estate agents, property managers, owners and service providers. The potential lies in combining technological innovation with a genuine user focus. Properti is one example of this: an estate agent-centric platform model that uses technology to improve customer experiences and simplify operational processes. The coming years will show who is really using technology strategically – and who is merely digitising.
Trends & AI
Megatrend AI
The trends in the Swiss PropTech scene paint a clear picture: AI is the megatrend of the year for the second time in a row. More than two-thirds of all PropTechs say that AI is the current and predominant megatrend. Over 50% of respondents also see AI as a huge opportunity.
The majority of Swiss PropTechs also see AI as a real efficiency booster that will accelerate both internal and external processes. This statement corresponds to the current use of AI applications in the Swiss PropTech scene. Concerns about AI primarily relate to potential technological dependence.
More than 80% of Swiss PropTechs surveyed already use AI themselves. As in the previous year, a lack of expertise in AI is cited as the biggest challenge, followed by the search for providers of suitable technologies.
Martin Waeber
SMG Swiss Marketplace Group
“
Since day one, and with ImmoScout24 and Homegate for over two decades, SMG Real Estate's DNA can be described in one word: digitalization. As digital shapers of the Swiss real estate industry, we are actively shaping technological change. Our goal is to make brokers and property managers not only more efficient, but also more successful in the long term. Artificial intelligence acts as a booster in this process. It accelerates the development of innovative products that create real added value and enable real estate professionals to achieve measurable efficiency gains. One example is AI-based ad copy creation, which saves our customers an average of 14 minutes per ad. This allows resources to be used in a more targeted manner and valuable time to be gained – time that can be invested where it creates the greatest added value: in personal consulting and customer care. In line with our vision of “Next-Gen Swiss Real Estate, digital and simple,” SMG Real Estate is delighted to be a sponsor of SwissPropTech again in 2026. This is because the innovation network pursues a goal that we wholeheartedly share: to drive forward the digital transformation of the Swiss real estate and construction industry by bringing people and companies together.
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